Posts Tagged ‘hipster’

Croota underwear releases Mountain range with new Snowy Mountain low rise trunks

Stand on top of the world everyday with your mountain-inspired underwear from Croota Australia. Influenced by the day and night ambiance of the Australian Snowy Mountains, Croota has recently released its “Snowy Mountain” range of lo-rise trunks.

For guys who enjoy a delicate design, a white pair was developed to symbolize the daytime atop the Australian Alps with a blue snowflake pattern and deep blue piping complete with a blue and silver waistband. And for guys who like high-contrast patterns, a blue indigo pair was developed to represent the nighttime elements of a winter snowstorm. This pair offers a white snowflake pattern with red piping along with a red and silver waistband.

The hipster style “Snowy Mountain” range features a square cut with a lo-rise fit, and the light yet durable fabric serves as your second skin!

Both pairs are made with 95% cotton and 5% spandex and retail at $19.90. For more information about Croota Underwear, or to make a purchase, please visit

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Are you confident enough to be Naked?


Naked Underwear Release

From the design house Down Under comes the unthinkable – the next evolution in Obviously’s world renowned anatomical pouch design – and its NAKED.


There are rare times in history when evolution abandons its usual incremental approach and makes a leap into the future. This is one of those times.


This improved anatomical pouch design comes in all 5 of the totally new products that make up the recently released EveryMan™ Range. These products include the highly demanded Boxer Brief 9 inch Legand are available at an extremely affordable price ($16.95-$18.95). These products include:


  • Boxer Brief 3 Inch Leg – $18.95
  • Boxer Brief 9 Inch Leg – $18.95
  • Brief – $16.95
  • Trunk – $18.95
  • Hipster Brief – $16.95


To see the complete EveryMan™ Naked Range


Like the rest of thEveryMan™ Range, Naked is made from a custom blend of Bamboo Rayon and Lycra fabric which provides the perfect balance between comfort, freedom and support.


These new designs ensure that you can find your favourite piece of every day underwear, whether is Trunks or Long Leg Boxers, at an affordable price – while never sacrificing comfort or quality.


RETRO HIP Hipster Navy, Pacific, Red

Aware RETRO Hipster

A great new underwear shape which is available in some great colours. Generous front pouch, trademark supersoft elastic band and sporty white binding, you will never want to wear any other underwear!

Available in Colors Pacific Blue, Red, Navy and Army. 

Price €22.00

AWARE Retro Hipster Pacific copy


Lick – Classic Made in Britain Underwear



The Made in Britain collection is a collection of Briefs, Hipsters, Boxers and Jocks in a variety of colours. What binds the collection together is the unique waistband which along with the trademark lick font, includes the union flag to make it clear that these are a high quality British product

The different colours of the Made in Britain collection will be released periodically to ensure that the collection is constantly relevant and fresh. The first two colours to be released are Black and White, both colours are available in Brief, Hipster, Boxer and Jock. These two colours have been chosen to compliment the The Elton John AIDS Foundation legendary White tie and Tiara Ball which happened this month

Shop the Made in Britain Collection here

FREE P&P for the first 400 orders, use code BRIT at the checkout

50p from each pair sold will be donated directly to The Elton John AIDS Foundation





The Australian Underwear Revolution continues.

 Since bursting onto the scene several years ago with its revolutionary anatomical pouch design, Obviously has literally changed the face of Men’s underwear forever – providing a level of comfort never thought possible.


The remarkable journey continues with the release of Obviously’s first Bamboo fibre products – the EveryMan™ Range. The range is specifically designed for Every Man to wear Every Day and provides an affordable addition to your underwear collection. 

The EveryMan™ Range is made from a high quality custom blend of Bamboo Rayon and Lycra fabric which provides the perfect balance between comfort, freedom and support.  The EveryMan™ Range comes in 5 totally new products:

–          Boxer Brief 3 Inch Leg – $18.95

–          Boxer Brief 9 Inch Leg – $18.95

–          Brief – $16.95

–          Trunk – $18.95

–          Hipster Brief – $16.95

Each of these products is a complete redesign from anything Obviously has done previously, the body of each garment has been re-engineered for improved comfort and a better fit, and customers will find the fit slightly larger and more spacious.

These new designs ensure that every everyone can find their favourite piece of every day underwear, whether is Trunks or Long Leg Boxers, at an affordable price – while never sacrificing comfort or quality. 



The EveryMan™ Range does not feature our anatomical pouch but rather features 2 new contour front designs – Comfort and Classic.

The Comfort contour features a single panel front for an enhanced level of comfort over traditional underwear while still retaining a slim line appearance and providing support. Think of it as a midway point between Obviously’s anatomical pouch and traditional underwear. This pouch design is perfect for guys who desire underwear with a little more support.

 The Classic contour front features a classic double panel front with flatlocked double seams and a shallower pouch depth in order to achieve a classic shape with maximum support. This style is more like traditional underwear.

 To see the complete EveryMan™ Range – just follow this link:


The EveryMan™ Range also features a new logo for Obviously Underwear. This new logo represents a return to the roots of the brand. The stylised O represents a breaking wave across a rising sun symbolising the sun and surf of the beautiful Australian beaches that have always been a big part of the brand. Symbols of fun and energy, of the relaxed Aussie lifestyle, but also of enduring power and beauty.


More information on all of these new releases and changes can be found on Obviously’s new website, so visit today to read more about what’s going on with the world’s most comfortable underwear.

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New Campaign for Quarter Homme.

Hot New Arrivals from Quarter Homme. Head over to the store and see what other products they carry. 

Website :

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QuarterHomme – Release Hot New Hipster Underwear!!

LND 0506


Code : LND 0506

Series : Lined Hipster

Type : Hipster Underwear

Pack : Single

Color : Blue/White

Material : 95% Cotton , 5% Elastane

Price $26.63


Code : LND 0504

Series : Lined Hipster

Type : Hipster Underwear

Pack : Single

Color : Black/Red

Material : 95% Cotton , 5% Elastane

Reserved Selling Price : USD 26.63

Quarter Homme presents new campaign for 2013.

Inspired by the everyday man, this collection goes back to basics in guaranteeing comfort first for the wearer. The garments are created from the finest cotton fibres, which feel soft and smooth to the touch not only allowing the skin to breathe but also giving the wearer confidence in choices of different styles, at an affordable price.

Visit : Quarter Homme

Quarter Homme Latest New Arrival.

Series : Homme Hipster
Type : Hipster Underwear
Pack : Twin Pack
Color : White/Grey, White/Black , White/Navy Blue
Material : 95% Cotton , 5% Elastane
Reserved Selling Price : USD 26.63

HOM 0503 HOM 0506


aussieBum : BARUP

Take a step on the wild side with aussieBum’s ‘BARUP‘ men’s underwear range of colorful-contrast stripes in a brief and hipster style.

There are four different color combinations to choose from. Proudly made in Australia using quality soft cotton yarn dyed with an elastin stretch. If you want to be fashionable and noticed then BARUP with aussieBum and enjoy the attention!

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Marcuse swimwear – California

The California range has funky, sexy and fresh colors. Combined with the hipster cut they create a masculine, sporty look. Available from Marcuse or Alphamaleundies

Aussiebum – Australia day

This 26th January, join aussieBum to celebrate Australia Day & help the thousands of Australians affected by the terrible floods earlier this month!

After the severe floods that swept Eastern Australia earlier this month, thousands of Australian families were evacuated and 41 areas of Queensland were declared natural disaster zones as rising waters blighted communities and cut off towns in the state.

Joining the wave of fundraising initiatives to help recovery efforts, the team @ Australia’s men swimwear & underwear brand aussieBum pulled up their sleeves and got to work in an effort to help their fellow Australians, by doing what they do best: SEXY MEN UNDERWEAR! aussieBum has released a new fun & colourful underwear range “QLD Flood Relief “, now on sale on its website 100% of the money raised by the sale of this exclusive range will go to Aussies affected by the floods.

Australia’s famous Marathon Man, 3-time gold winning paralympian, Kurt Fearnley has teamed up with aussieBum in order to further raise awareness on this project and help those that need it the most.  Kurt comments: ” In time of great need, us Aussies pull together! So I’ve got together with my mates from aussieBum to ask what we can do for those affected by the floods, Let’s help Australia heal!”.

Product Name: QLD Flood Relief Underwear, Available in yellow & Ice Blue, Brief & Hipster
Price: From AU$ 23
Exclusively available at

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