Groovin Underwear for men

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Japan is preparing an invasion! A men’s underwear invasion that is.

Leading the battle is up-and-coming Japanese underwear brand, Groovin’

They are really starting to make a name for themselves outside Japan, and something tells me we’ll be seeing reviews of the various Groovin’ styles popping up throughout the underwear blog community in the near future. Keep an eye out for my own reviews sometime during the next few weeks.

nspired by the masculine form, the mission of Groovin’ is to inject fun and vibrancy into everyday life. Here’s what Groovin’ say about their design philosophy

  • Only use quality fabrics combined with uncompromising workmanship
  • Express the zest for life through fun colors
  • Achieve optimal form and function through inspired designs[slideshow]

Available from prices from €12.50 TO €15.50

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